Are you a Great client?

Chances are, if you’re reading this, the answer is yes, at least some of the time. But, I’d also guess that of you reading this are merely Good clients. There’s nothing wrong with being Good, but wouldn’t you rather be Great?

If you’re a Good client today, I’d venture to guess that you’re able to produce great creative work with a partner because you were trained well on how to do it and you know what works, what doesn’t work, and when to push the boundaries. But how much of this great work is intentional and how much of it is a happy accident? Are you confident in your ability to generate great work 100% of the time? in 100% of your creative relationships? If not, why not?

My goal is to educate the marketing world on what it takes to be a great client. Now, this isn’t applicable to everyone. If you’re already Great or think you are, then keep it up!!

But if you’re not sure you’re Great yet, or perhaps you didn’t even realize that you could be Great in this capacity, then we should chat.